Introduction From Fenway Sports Group

Fan Pier has engaged Fenway Sports Group (FSG), a leading sports and entertainment marketing agency, to direct the marketing and sponsorship efforts for the Volvo Ocean Race at Fan Pier. FSG’s role will include ensuring that the Boston stopover is well-attended and strategically aligned with companies that help showcase the breadth and reach of this international ocean marathon. Fenway Sports Group is responsible for defining sponsorship assets and developing partnership programs that will maximize brand awareness for the Volvo Ocean Race at Fan Pier and drive corporate and consumer awareness of the Boston stopover.

Fenway Sports Group is a wholly owned subsidiary of New England Sports Ventures (NESV). In addition to Fenway Sports Group, NESV owns the Boston Red Sox, Fenway Park, and 80 percent of New England Sports Network. A premier sports marketing organization headquartered in Boston, FSG specializes in representation, sponsorship sales, event marketing and strategic marketing consulting for corporations who conduct business in sports and entertainment. For more information please visit www.FenwaySportsGroup.com. FSG works with leading brands including AARP, Boston College Athletics, Boston Red Sox, Deutsche Bank Championship, Dunkin’ Donuts, EMC, F.W. Webb Company, Marriott Vacation Club, MLBAM, RISO, Roush Fenway Racing, Stop & Shop, The Ritz-Carlton Club and Verizon Wireless.